Questions to Need to Ask Before You Begin Preparing for an Exhibition

Exhibitions and tradeshows are brilliant branding and marketing tools. However, you need to take a smart approach towards them to save yourself from making a financial and marketing mistake. You need to ask a few crucial questions from yourself and the organizers if you are going to participate in an exhibition soon, especially if you are a new exhibitor. Let the experts from one of the most reputed exhibition stand design companies in Dubai help you by sharing some valuable insights.

Learn the suggested questions and seek satisfactory answers. You will be able to gain maximum advantages from participating in trade shows.

Will my potential customers be there?

It may sound cliche, but it is crucial for getting the maximum value of your time and investment.

Along with determining the number of visitors, explore deeper information such as what percentage of them have the buying power or can influence buying decisions.

Find what sectors they represent, from where they are coming from, and understand their demography. Use these insights to match your profile of the target audience.

If you don’t find it convincing enough, it would be better to think beyond that show. Spending money on the audience they may not convert is not a good decision.

What was the attendance during previous editions?

Once you determine the quality of the audience, the next logical step is to know the quantity.

It’s important to note the net attendance along with the gross attendance at the trade show during the past several years. You would be getting the total number of potential buyers.

This number will help you make smart decisions regarding your participation in that event.

If you find a declining or abrupt trend while evaluating the numbers in years, determine the major factors that may caused them and proceed accordingly.

If you observe consistent growth, you should get there and participate. In case, organizers are not able to share the required data, proceed with great care.

It may be either their inefficiency or they are hiding the real facts.

What promotional opportunities are available to me?

Promotional activities at tradeshows are crucial to boost brand awareness and booth traffic.

Ask your organizers whether you are going to get mentioned in the app, press release, or buyer’s guide.

Ensure they give you a listing in the show guide and on their app.

Also, ask about speaking opportunities. It will significantly enhance your credibility and strengthen your brand value. A lot of trade fairs feature presentations and workshops.

Participating in these activities gives you an additional touchpoint with your potential customers. So, grab such opportunities if you get them.

What are additional charges if there are any?

Budget often plays a major role in making final decisions regarding participation. It becomes important to ask about costs that go beyond the initial purchase of booth space.

Your expenses tend to increase if you use their warehouse and shipping services. Drayage also requires a good amount of money.

Also, electricity, Wi-Fi and some other facilities would be there which may add up the cost. Discuss all such needs and determine if there are any hidden charges too.

Otherwise, you may come across some undesirable shock through the bill. Discuss with clarity and proceed only after proper assurance.

Consult Experts for a Stress-Free Exhibition Experience:

Exhibitions require a multidisciplinary approach for success. When you seek professional assistance from trade show booth design companies in Dubai, you reduce a lot of burden regarding your booth.

This approach enables you to focus on the primary tasks of shows as an exhibitor, such as product demonstration and visitor engagement.

It further improves your trade show booth experience performance.

Triumfo Exhibition Organizing LLC is the most reliable custom exhibition stand design company in Dubai. Get in touch with their experts for end-to-end services and ensure making an impeccable impact on your target audience at trade shows. Collaborate with them and take a sure step towards a successful and hassle-free exhibition experience.

Read Also: A Guide: Discuss with Your Exhibition Stand Contractors